Our Mission

Happy Tassel is not just a brand, it’s a revolution! We’re here to shake up the graduation scene with our sustainable attire and keepsakes, crafted from the finest recycled and natural materials. We’re not just about looking good, we’re about feeling good too, knowing that our choices are helping the planet.

We’ve kicked the middlemen to the curb, saying goodbye to big manufacturing companies and dated bookstores. Why? To bring you thoughtful graduation items at prices that won’t break the bank. We’re all about putting money back in the pockets of graduates because student debt is real!

But we’re not stopping there. Our mission is to make graduation a breeze, taking the stress out of what should be a day of celebration. We’re driven by the energy, ambition, and spirit of the very graduates we serve.

So, join us on this journey. Let’s make graduation not just memorable, but sustainable too. After all, we’re not just about the here and now, we’re about the future. And the future is Happy Tassel!


At Happy Tassel, we’re not just about celebrating milestones, we’re about safeguarding the future. Sustainability is at the heart of everything we do. We believe in a world where graduation attire doesn’t cost the earth, literally.

Our products are crafted from premium recycled and natural materials, breathing new life into resources that would otherwise go to waste. We’re committed to reducing our carbon footprint, one graduation cap at a time.

But it’s not just about recycling. It’s about rethinking and reshaping the way we consume. We’re challenging the status quo, proving that it’s possible to create high-quality, affordable products without harming our planet.

We’re proud to be part of the circular economy, where waste is not an end, but a new beginning. Every item we produce is a testament to this philosophy. So, when you choose Happy Tassel, you’re not just choosing a brand. You’re choosing a sustainable future. You’re choosing to make a difference. And that’s something we can all graduate to.

Trust us to do it right!

  • Up to 60% Savings vs the Bookstore

  • Guaranteed Regalia Accuracy & Quality!

  • Friendly Customer Service!

  • Fast & Free Shipping!

  • ★★★★★

    "It was better quality then the official regalia and way cheaper."

    Kendra J | UC Berkeley
  • ★★★★★

    "Excellent website, correct size, well made, and correct cap & gown"

    Anthony | University of Colorado
  • ★★★★★

    "Very prompt, awesome quality, very easy exchanges!"

    Michael P | Cal State LA
  • ★★★★★

    "Amazing! Looked the same as everyone else's and arrived in 2 days!"

    Anita P | Ohio State
  • ★★★★★

    Excellent quality and affordable. I'd highly recommend Happy Tassel!

    Tanya K | University of Michigan

Better Than The Bookstore

  • Student putting a phone into the pocket of a graduation regalia robe


    Our gowns are not just stylish, they’re smart too! With built-in pockets, you can stash your must-haves and your phone. So go ahead, snap away, and make every second of this epic milestone Insta-worthy!

  • HAPPY TASSEL | UC Santa Barbara Bachelor's Gown with styling hook


    Want to flaunt your killer graduation outfit? Just latch the hook and rock that open-front look. It’s all about making your grad pics pop!

  • A recycling logo made up from old pieces of cloth on a yellow background


    Our caps and gowns are made from top-notch recycled materials, we’re giving a second life to resources that would otherwise be wasted. So, while you’re stepping up to that podium, you’re also stepping up for the planet.

Fast & Free shipping + Free Returns!